Most Profitable YouTube Niches Ever!

Kabange W. Enoch
3 min readJun 20, 2023
Photo by Gianandrea Villa on Unsplash

In your journey to start a YouTube channel, choosing the type of content, or niche, you want to focus on is a key step. The niche you pick will shape many aspects of your channel, including who your audience will be, the types of companies you might partner with, and of course, the amount of money you can potentially earn through your videos.

Even though there are tons of YouTube niches out there — from historical videos to sewing tutorials — some are more profitable than others. The trick lies in identifying these profitable niches.

Estimating the profitability of a YouTube niche isn’t a straightforward process, though. How much a YouTuber earns can be influenced by multiple factors, such as their approach to monetization, the level of audience engagement, the quality of their content, and even where their audience is located. Because of these variables, the amount YouTube pays for a million views can fluctuate.

However, one measure that can give us a hint about profitability is the CPM — Cost Per Mille — which indicates how much YouTube’s Partner Program pays creators for 1,000 ad views. The CPM can help us understand the level of interest advertisers have in certain niches. Higher interest from advertisers makes it easier for creators to make money, both from ads and from brand collaborations.

With that in mind, let’s take a look at the ten most profitable YouTube niches, based on their CPM rates.

  1. Making Money Online: Topping the list, this niche shares strategies for earning money online. Many people turn to YouTube to learn how to create additional income streams online. Creators in this niche typically see a CPM of $13.52.
  2. Digital Marketing: This niche, which has the second-highest income potential on YouTube, focuses on strategies for marketing in the digital world. The average CPM rate here is $12.52.
  3. Personal Finance and Investments: This is another money-related niche, where channels offer advice on various topics like stock market terminology and cryptocurrency investment. The CPM rate here goes up to $12.
  4. Educational Content: A broad category, education-focused content ranks fourth. It covers a variety of topics for both kids and adults, and YouTubers in this niche see an average CPM of $9.89.
  5. Tech, Cars, and Gadgets: This high-earning niche focuses on technology reviews and comparisons. The CPM rates vary within the niche, with photography-related content reaching up to $7.31, car content around $4.32, and general tech content around $2.39.
  6. Lifestyle: Popular for offering a glimpse into other people’s lives, travel, career, and relationships, this niche has an average CPM rate of $3.47.
  7. Fashion and Try On Hauls: This niche offers fashion advice and trends, with creators earning an average CPM of $3.13.
  8. Cooking: As more people turn to YouTube for recipes and kitchen skills, cooking channels have become fairly profitable with an average CPM of $2.50.
  9. Fitness and Bodybuilding: This niche has seen a rise in popularity recently. Channels in this category offer fitness advice and exercises, attracting an average CPM rate of $1.60.
  10. Video Games: As one of the largest niches on YouTube, it covers game reviews, walkthroughs, and gameplay commentary. On average, creators in this niche see CPM rates of about $1.40.

When you’re starting a channel with a primary goal of generating an income, consider these niches. But, remember to factor in the cost of creating content in each niche and the level of competition. It’s important

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